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EVERYBODY STILL LOVES JEN: It seems Jennifer Aniston is still a main attraction on the newsstand. The “Marley and Me” star was featured on the cover of both GQ and Vogue around the release of the movie, which in turn posted big single copy sales for both fashion titles. Vogue made a splash with its December issue, which featured Aniston in a red Narciso Rodriguez dress and a quote from her interview with contributor Jonathan Van Meter: “What Angelina did was very uncool.” The quote referred to Angelina Jolie talking at length to the press about how her relationship with Brad Pitt developed while he was still married to Aniston. That move stirred controversy among the bloggers and from Aniston herself, criticizing the magazine for its tabloidlike approach in promoting the story. Despite the criticism, the strategy worked: Vogue sold an estimated 465,000 single copies of the issue, outselling the December 2007 issue by nearly 65,000 copies.
At GQ, the men’s monthly made its own splash with a nude Aniston — save for a strategically placed striped tie — on its January cover. The photos provided titillating copy for blog posts, news items and e-mails, generating so much buzz the issue sold 370,000 copies, according to early estimates. That’s GQ’s best single copy sales results in 10 years, according to the magazine. Aniston’s nude photos also sold better than when she posed topless on the December 2005 cover — that issue sold 336,898. The January 2008 issue with Josh Brolin on the cover sold 177,700 copies. The magazine’s December issue, its Men of the Year package, also outperformed recent ones, thanks to one particularly popular politician. The magazine published four different cover images with “Mad Men” actor Jon Hamm, Leonardo DiCaprio, Olympic gold medalist Michael Phelps and President-elect Barack Obama. That issue sold 270,000 copies — an 18 percent improvement over December 2007’s issue. — Stephanie D. Smith