Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Ann Taylor Taps Kate Hudson for Spring

She succeeds Demi Moore and Katie Holmes, who were the faces of the brand’s 2011 campaigns.

fashion-memopad/news
Kate Hudson

ANN TAPS KATE: Ann Taylor is going blonde this season, tapping Kate Hudson as the face of its new spring 2012 campaign. She succeeds Demi Moore and Katie Holmes, who were the faces of the brand’s 2011 campaigns.

“As a young girl, I looked up to the sophisticated style of Ann Taylor,” said Hudson, “so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women.”

The campaign will break in print, outdoor, online and in Ann Taylor windows in February. The company declined to comment on the total media spend. In the first three quarters of 2011, Ann Taylor spent $14.3 million on advertising, according to Kantar Media figures.

The ads were shot by Tom Munro at a Pasadena, Calif., estate and feature Hudson in a series of softly backlit interior portraits.

“Kate is a dynamic woman who truly embodies the new Ann Taylor,” said Kristen Dykstra, senior vice-president of brand marketing for the Ann Taylor division of Ann Inc. “While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style.”

Hudson will next be seen in the film “A Little Bit of Heaven” later this spring.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or