Memo Pad: Oprah Boosts Sales... AMI's New Deal... Boodro Departs...

After months of extensions, American Media Inc. has completed a financial restructuring that gives bondholders 95 percent of the company's stock.

The January 2009 cover of O The Oprah Magazine

The January 2009 cover of O, The Oprah Magazine.

Photo By Courtesy Photo

BOOSTING SALES: Oprah Winfrey’s media blitz around her weight gain helped to boost single-copy sales of her magazine to over 1.1 million in January, the best-selling issue of O, The Oprah Magazine in three years. Winfrey utilized nearly every media property she owned to promote her “Best Life Week,” a special five-day guide to improving health, finances and relationships in the new year with advice from Oprah’s “friends” Suze Orman, Dr. Mehmet Oz and others. “Best Life Week” also lived on her Web site,, and on her satellite radio show, and was promoted heavily in the January issue. The event began with the Jan. 5 episode of “The Oprah Winfrey Show,” where Winfrey candidly discussed her disappointment in losing control of her weight. That played off of a revealing personal essay in the January issue, where she explained how she gained back 40 pounds in four years. Winfrey appeared on the cover as a before and after image of herself asking the question, “How did I let this happen again?” The cover and the story were picked up by media outlets across the country leading up to the launch of “Best Life Week.”

— S.D.S

Page:  Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false