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SETTING HER SITE: Sojin Lee, formerly head of retail and buying at Net-a-porter.com, has a new fashion Web site in the works, but she won’t be competing with her former employer. According to industry sources, the new site will feature videos and involve major fashion and luxury houses. It will be launched later this year in conjunction with Simon Fuller’s 19 Entertainment Ltd., the London-based media and branded entertainment firm that’s behind Victoria Beckham’s dVb brand and designer Roland Mouret’s RM label. Earlier this month, 19 Entertainment hired Susanne Tide-Frater, a former creative director of Harrods, as a development consultant who will work on the firm’s existing and future fashion projects. It’s unclear whether Tide-Frater will work on the site with Lee, who left Net-a-porter early last year.
— Samantha Conti
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