fashion-memopad
fashion-memopad

Americana Manhasset Releases Spring Catalogue

Karlie Kloss and Simon Nessman play house in a Neutra-style ranch filled with Fifties details such as shag carpets, rotary phones and mid-century furniture.

fashion-memopad/news
Americana Manhasset

An image from Americana Manhasset’s spring catalogue called, “I Love Americana.”

Photo By Courtesy Photo

AMERICANA-A-GO-GO: Americana Manhasset’s spring catalogue, “I Love Americana,” could also be called “Karlie Kloss and Simon Nessman Play House” in a Neutra-style ranch filled with spot-on Fifties details such as orange shag carpets, rotary dial phones and mid-century furniture. “We wait for the collections to come out before deciding on a theme,” said Andrea Sanders, senior vice president and creative director. “There was this incredible Fifties vibe throughout the collections. We decided to do it in a big, fun way. Instead of being mild and safe, we went over the top.”

A video about of the making of the catalogue will be on the Americana’s Web site and a 30-second black-and-white commercial will air on taxicab TVs during New York Fashion Week. Charles DeCaro, creative director of ad agency Laspata DeCaro, said, “I was going to go the John Cheever suburban, ‘Stepford Wives’ route. There was so much color that instead of John Cheever we did June Cleever. It was recreating a fantasy world in Technicolor.”

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false