Women’s Wear Daily
04.16.2014
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fashion-memopad

XOXO Taps Victoria's Secret Angel Erin Heatherton

The spring campaign will break Feb. 5 online and in print, in the March issues of titles including Cosmopolitan and InStyle.

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Erin Heatherton Rocco Laspata XOXO

Erin Heatherton in an ad for XOXO shot by Rocco Laspata.

Photo By Courtesy Photo

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AMERICAN ANGEL: Victoria’s Secret Angel Erin Heatherton has become the face of the latest Hugs & Kisses XOXO spring campaign. The three images were photographed by Rocco Laspata of Laspata Decaro, the New York-based creative agency, and the campaign will break Feb. 5 online and in print, in the March issues of titles including Cosmopolitan and InStyle. The campaign, which launched in 1995 with Tyra Banks, continues its tradition of spotlighting supermodels. Former famous faces include Christy Turlington, Claudia Schiffer, Amber Valletta and Helena Christensen — all of whom appeared in the Nineties — while, more recently, Alessandra Ambrosio and Miranda Kerr have taken part in the campaigns.

“XOXO is renowned for working with iconic models, so to join the likes of Alessandra Ambrosio and Tyra Banks is very inspiring for me — and extremely surreal,” said Heatherton.

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