Most Recent Articles In Memo Pad
Latest Memo Pad Articles
- Ermenegildo Zegna Ventures Into Film
- Vogue Italia to Celebrate 50
- John Galliano Makes First French TV Appearance Since 2011
More Articles By
ALLURE GETS OPTIMIZED: Allure today will launch the mobile-optimized version of allure.com. “Allure’s overall mobile traffic has grown 211.4 percent over the last year, averaging a monthly audience of 2.3 million,” said Linda Wells, the title’s editor in chief. “Smartphone traffic has risen by 232.9 percent, and its share of all traffic to the site has grown 98 percent in the last year, and those numbers just roll right off my tongue.”
The new mobile site includes a faceted search that enables readers to search Allure’s database of 5,200-plus editorial product reviews, which currently drive about 20 percent of Allure’s mobile traffic; that number is expected to rise with the new site. It also includes a new image zoom that will allow users to view looks very close-up, swipeable images and slideshows, videos and comments.