Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Sky Ferreira Fronts for Forever 21

The New York-based pop star is the face of the retailer’s 2013 capsule festival collection in sunlight-drenched images shot by David Roemer.

fashion-memopad/news
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ALL SKY: If Sky Ferreira comes to Coachella next month, Forever 21 has her wardrobe ready. The New York-based pop star is the face of the retailer’s 2013 capsule festival collection in sunlight-drenched images shot by David Roemer at The Saguaro hotel in Palm Springs, Calif. The collection has 85 pieces priced from $4.80 to $39.80 featuring dip-dye denim, lace, studs, crochet, and vivid colors and patterns. The ads launch March 14, and the capsule festival collection will be in stores March 22. Ferreira isn’t a stranger to fashion ads. She has been in campaigns for the likes of Calvin Klein, Adidas and Vigoss.

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