fashion-memopad
fashion-memopad

Memo Pad: All for Obama... Matters Moves In...

Newspapers quickly capitalized on the election of Barack Obama, and it was only a matter of time before monthly magazines got into the game.

fashion-memopad/news
Cover of V magazine

Cover of V magazine.

Photo By Courtesy Photo

ALL FOR OBAMA: Newspapers quickly capitalized on the election of Barack Obama as the 44th president and it was, of course, only a matter of time before monthly magazines got into the game. V magazine was already at the printer when Obama was elected, but editor in chief Stephen Gan had 50,000 “Obama’s in the House” red, white and blue stickers printed and affixed to magazine covers at the last minute.

Bruce Weber shot Beyoncé for the cover, and the songstress arrived at the shoot in an Obama state of mind, wearing an Obama T-shirt and with the president-elect’s surname manicured on her fingernails. “The issues are on their way to newsstands and is our own small way of commemorating the moment,” said Gan. Also in the issue is Steven Meisel’s take on a recent U.K. trend, “dogging,” in which young couples engage in explicit activities in parked cars and public parks. Meisel shot 28 pages and the model-filled images represent his first shoot for the magazine.

— Amy Wicks

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