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MAYBE THEY’LL BE FACEBOOK FRIENDS: Perez Hilton and Martha Stewart aren’t as odd a couple as one might think. The two first hobnobbed at the White House Correspondents dinner, and during Hilton’s appearance on Stewart’s show Wednesday for a special all-blogging hour, Stewart lamented not getting to talk to him because he was busy with the Jonas Brothers. But Hilton linked to Stewart’s blog post about the night, Stewart rejoiced at the resulting traffic, and an unlikely guest spot was born. Hilton, not quite the decorous role model, offered tips on blogging and defended what he scrawls on Stewart’s face on his blog: “domestic diva,” very mild treatment for him. “I mean diva as a good word,” he said.
Also on deck was Margaret Roach, described by Stewart as her company’s “former editorial director who left to follow her deep passion for gardening.” Politico’s Ben Smith and Jonathan Martin offered a chance to talk politics and reflect on John McCain’s lack of Web savvy, which Stewart called “weird.” To her credit, it’s a skill set she has been assiduously cultivating in herself, and she’s just five years younger than McCain. But her own popular blog is, well, a collaborative work, as she said on the show: she takes photographs and then “leaves them on Web mail online,” for her sister and her executive assistant to cull for a blog post.
(The company’s bid for younger readers, keeping Blueprint alive as a blog after the magazine folded in December, appears to have been abandoned: the Bluelines blog was quietly shut down in July, without explanation.)
The next day, of course, Stewart then blogged about the show and her own love of blogging. “Being in the public eye, I have a devoted following that wants to know more about my personal life and activities. Prior to blogging, we sent out a newsletter dealing with such issues. Although the printed newsletter was charming and informative, it was also a rather slow process and didn’t reach nearly as many readers as this blog does. I really love the spontaneity of blogging and being able to post whatever, whenever,” she wrote.
She also invited readers to submit their own blogs for a competition to be featured on the site. Contestants included, unsurprisingly, food and entertaining blogs, plus a few wild cards — a “fun nun” who is the youngest in her order and a man blogging about overcoming male infertility.
— Irin Carmon