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A WALL NO LONGER: After less than a year at Maxim, fashion director Kelly Rae is leaving Alpha Media Group behind for Spin and a switch to the advertising side. Today, she’ll take on the new position of executive fashion director, reporting to publisher Malcolm Campbell. He plans to tap into Rae’s experience at Stuff and Maxim to help grow Spin’s fashion advertising, which a spokeswoman said it hopes will become a top category for the magazine. Rae will be involved in everything from public relations, promotions and sales to photography for the ad side. “I’m looking to bridge the gap between the two worlds,” said Rae. So much for any church-and-state divide between editorial and advertising but, hey, why pretend?
For the first half, Spin’s ad pages were up 15 percent and fashion ad pages rose 52 percent (going from 49 pages to 74.5 pages) during the same period. Fashion advertisers so far include Marc by Marc Jacobs, DKNY Jeans, Ben Sherman and Silver Jeans. “We don’t want to become a fashion magazine but we know that fashion will continue to rely on print because the Internet is not good at building an image,” said Campbell. “We’ve done a good job at hitting the core endemic stuff but there is huge potential in high-end and urbanwear.”
And, like New York and Fast Company, Spin is moving downtown. In October, Spin will change its address to 408 Broadway, at Canal Street, in a 14,300 square foot space with a roof deck.
— Amy Wicks