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fashion-memopad

A New Mag at Conde Nast

Advertising revenues may be falling, but that hasn't stopped Conde Nast from pressing ahead with its latest magazine launch.

fashion-memopad/news
LOVE IN A COLD CLIMATE: Advertising revenues may be falling and chill winds blowing through the magazine industry, but that hasn’t stopped Condé Nast UK from pressing ahead with its latest magazine launch: its new biannual style title, Love. As reported, the magazine will be edited by Katie Grand and will make its debut with the March issue on Feb. 19. Like Grand herself, the staff has come chiefly from Bauer Media’s Pop magazine. New additions to the masthead include Francesca Burns, senior fashion editor at large, and Mark Frith, former editor of Heat magazine and author of “The Celeb Diaries.” Nicholas Coleridge, Condé Nast UK’s managing director, describes the new title as “edgy” and “high end.” Love will be produced in a larger size than most monthly magazines.

Meanwhile, Pop will relaunch in fall 2009, according to a statement from Bauer, and the company is currently putting together a new editorial team. “We are not prepared — nor under any pressure — to rush out an interim issue for the sake of it. We would rather invest time in relaunching a magazine with a new team that will create a real difference to the fashion industry,” the statement said. 

 

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