Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

British Vogue Agrees to Model Code of Conduct

The 10-point code, which aims to improve the working conditions of models, was drawn up by models’ union Equity.

By
fashion-memopad/news

A MODEL EXAMPLE: British Vogue has signed a new code of conduct on the working conditions of models, becoming the first publication to do so. The 10-point code, which aims to improve the working conditions of models, was drawn up by models’ union Equity, a body best known for its representation of actors and actresses. The agreement stipulates that models cast by British Vogue will not work for more than 10 hours a day, will be fed adequately and will not do nude or seminude shots unless agreed to in advance.

The code also forbids models under the age of 16 from being photographed for shoots representing adult models. Other points include mandatory breaks, fitting rooms, transport, prompt payment and suitable temperatures for the clothes being modeled. It also insists that no model should be asked to do anything “dangerous, degrading, unprofessional or demeaning.”

Alexandra Shulman, editor in chief of British Vogue, said that the magazine has been working with agencies to educate and mentor young models since a health initiative pact was agreed upon between the 20 international editors of Vogue last year to encourage a healthier approach to body image in the industry.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or