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GETTING THE ELLE OUT THERE: Lagardère Active on Wednesday revealed plans to further diversify Elle through franchises and licensing deals. “Elle counts for 90 percent of our worldwide business,” said Lagardère chief executive officer Fabrice Plaquevent. “We are looking at different initiatives for the growth and development of the brand.”
A core development will be on the e-commerce front and selling abroad, licensing Elle with other brands. Plaquevent noted the three key sectors were textiles, accessories and fashion.
Future plans for 2011 is the launch of a women’s ready-to-wear collection with the South American-based retailer Falabella and, as reported in WWD, Lagardère Active has inked two new licenses with Christian Lacroix and Lulu Castagnette.
Plaquevent didn’t say whether “development of the brand” might finally result in that long-rumored deal between Hachette, Elle’s parent, and Hearst in the U.S. — which now seems to be dead in the water.
— Natasha Montrose