Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Memo Pad: A Different Shape... Hugo Boss' P.R. Shuffle...

Shape’s April issue marks the debut of a redesign under new editor in chief Tara Kraft.

fashion-memopad/news

BOSS’ TWOFER: Having discontinued its ties with the Karla Otto agency, Hugo Boss has tapped two to run its women’s wear public relations in-house. Kelly Frey, who was most recently at Etro, is heading up that division for the U.S., and Shirin von Wulffen, whose résumé includes runs at Tom Ford and Yves Saint Laurent, has signed on as strategic consultant. Frey and von Wulffen report to Ward Simmons, senior director of marketing and public relations for the Americas. “Given the potential of the women’s segment in the U.S. and our global commitment to growing the Hugo Boss women’s wear business, we feel it is imperative to communicate more directly with our media partners in the United States,” said Philipp Wolff, senior vice president of global communications at Hugo Boss.

— ROSEMARY FEITELBERG

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