Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

French Elle to Feature Karl Lagerfeld

Next week’s issue, due on newsstands Friday, promises to show the designer like you’ve never seen him before.

fashion-memopad/news
Karl Lagerfeld

Karl Lagerfeld hits a supermarket for French Elle.

Photo By Karl Lagerfeld

A DAY IN THE LIFE? Next week’s issue of French Elle, due on newsstands Friday, promises to show Karl Lagerfeld like you’ve never seen him before. To wit: There he is, eyeing up the stain removers in the laundry aisle, exasperated behind the wheel in a traffic jam or poring over the daily French sports newspaper, L’Equipe.

It’s all staged: A turn-the-tables ruse as the couturier launches his masstige clothing line Karl. In the background of the whimsical eight-page feature, models Saskia de Brauw and Caroline Brasch Nielsen can be seen wearing Lagerfeld’s graphic, rock-influenced togs as he goes about his fictional daily business.

In the accompanying interview, Lagerfeld marvels at the selection of junk food at grocers: “It’s the first time I’ve stepped into a supermarket. It’s crazy — fascinating what one can buy. There’s enough here to easily gain 20 kilos.” He also makes clear the world is better off he’s a chauffeur-driven kind of guy. “I haven’t driven since I was 18,” he recounts, “and that’s a benefit to society because I ended up in a ditch, without knowing why!”

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