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The October issue introduced new elements to Women’s Health, such as expanded fashion and beauty coverage, improvements in the printing quality and, most noticeably, a celebrity on the cover (Elizabeth Banks) rather than the models of past issues. “Men’s Health did well for years with models on the cover, and when we finally put celebs on the cover, we did even better,” said Zinczenko. “No reason to not take lessons that we learned at other Rodale titles and apply them here.” That includes celebrating such covers when possible — on Monday, the magazine will host a party at Gramercy Park Hotel for its October cover star.
— Stephanie D. Smith