Women’s Wear Daily
04.20.2014

Digital

Media

Digital

Page 7 of 93
Marisa Thalberg, Estée Lauder, digital storytelling, digital forum, beauty, summit, marketing, estee lauder

Key Trends in Digital Storytelling From Estée Lauder's Marisa Thalberg

“How will we tell our brands’ stories?” was the theme behind the presentation by the beauty firm's vice president for global digital marketing.

David Rubin, Unilever, Dove Men+Care, advertising, Dove, digital forum

Unilever's David Rubin Discusses Brand Building in a Digital World

The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”

Sarah Kugelman, Skyn Iceland, digital forum, beauty, summit, skyn, gloss.com, estee lauder, digital

Skyn Iceland's Sarah Kugelman Thinks Big

The independent skin-care company's founder talked about the role “competitive benchmarks” have played in developing her desired digital flagship.

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

Rob Ciampa, Pixability, YouTube, digital forum, beauty, summit, beauty brands

Pixability's Rob Ciampa on Getting the Most Out of Video

On YouTube, an astounding 97 percent of views on the platform are for independents, while beauty brands control just 3 percent.

Fashion And Fandoms: Tapping Into Tumblr's Passionate Communities

Megan Acheson and Meagan Yednock, Tumblr brand strategists, said that most fashion brands use Tumblr to develop a global presence.

Sara Wilson Talks Tapping Into the Fashion Community on Instagram

Instagram has become the go-to social media platform for the fashion and retail industry — with companies amassing over a million followers.

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