The French fashion house’s new site, slated to go live this week, is equipped for e-commerce in the U.S., France and the U.K.
— Jul 11, 2011
Traditional and digital media are merging for the industry’s latest social shopping experiment.
— Jul 8, 2011
The brand has already seen an increase in m-commerce sales since the project’s soft launch in May.
— Jun 30, 2011
Combined client roster now includes Marc Jacobs, Burberry, Net-a-porter, Louis Vuitton, Dior, Alexander Wang, Nars, Tom Ford and H&M, among others.
— Jun 20, 2011
Forget those who “like” you. Go after the ones who don’t. Going forward, it’s converting new fans that will be paramount.
— Jun 8, 2011
On the day that the U.S. portion of the $919 million Hearst and Lagardère deal closed, Hearst Magazines named Kevin O’Malley the publisher of Elle.
— Jun 1, 2011
Electronic marketing via social media and the Web has so far been the key way to reach the core audience — and to learn from them.
— May 31, 2011