Women’s Wear Daily
04.19.2014

Digital

Media

Digital

Page 60 of 93
e-commerce,

Balenciaga Beefs Up Web Site

The French fashion house’s new site, slated to go live this week, is equipped for e-commerce in the U.S., France and the U.K.

Lucky magazine, thisnext, Matt Edelman, social shopping,

Lucky Magazine in Tie-in With ThisNext

Traditional and digital media are merging for the industry’s latest social shopping experiment.

Twitter, mobile app, David Duplantis, mobile commerce, m-commerce, Usablenet, Nick Taylor,

Coach Launches Mobile Commerce

The brand has already seen an increase in m-commerce sales since the project’s soft launch in May.

Createthe Group, Morpheus Media, James Gardner,

Createthe Group Buys Morpheus Media

Combined client roster now includes Marc Jacobs, Burberry, Net-a-porter, Louis Vuitton, Dior, Alexander Wang, Nars, Tom Ford and H&M, among others.

The Man Repeller, Demandware, JewelMint, Twitter, Tumblr, Web 1.0, web 2.0, social media, Quynh Mai, Moving Image & Content, Mugler, BeachMint, Olsenboye, Digital Brand Architects, Karen Robinovitz,

Social Media: The Second Generation

Forget those who “like” you. Go after the ones who don’t. Going forward, it’s converting new fans that will be paramount.

Memo Pad: Hearst Names Elle Publisher... Tiffany & Co. Gets Editorial...

On the day that the U.S. portion of the $919 million Hearst and Lagardère deal closed, Hearst Magazines named Kevin O’Malley the publisher of Elle.

Jill Collage, Mary-Kate Olsen, Ashley Olsen, Stylemint, Josh Berman, social media, Twitter, Facebook, YouTube,

The Olsens' Social Swirl

Electronic marketing via social media and the Web has so far been the key way to reach the core audience — and to learn from them.

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