Digital

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Digital

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Balmain Gets Social

The storied French fashion house is taking to Facebook and Twitter, launching accounts on each digital platform today.

Pinterest, google, facebook, guess, Amber Tarshis, Guess, Guess Inc., Guess by Marciano, twitter, social media, G by Guess, customers, digital platforms, social media strategy

Guess Inc.'s Social Strategy

The company is focused on continuing to expand its fan base across social media platforms.

decoded fashion forum, calvin klein, CKI, calvin klein international, blogger, model, Hanneli Mustaparta, AhaLife, shauna Mei, Buyosphere, Tara Hunt, Feyt, Eleanor Ylvisaker, Lyst, Chris Morton, facebook, twitter, YouTube, platform, art, architecture, style, music, Socialyte.Co, Donna Karan International, DKNY, Aliza Licht, Alice + Olivia, Stacey Bendet, Nicole Miller, Deborah Lloyd, Kate Spade New York

CKI Unveils Tumblr Plans at Decoded Fashion Forum

Hanneli Mustaparta, who guest curated the brand's official Twitter feed during New York Fashion Week last February, will serve as a contributor.

Tourneau, Vacheron Constantin, Girard Perregaux, relaunch, website, web site, Mechanics of Style, Sowind Group, digital campaign, Facebook, Twitter, Pinterest, Instagram, e-commerce, ecommerce,

Watch Companies Launch Digital Initiatives

Three long-established, high-end brands are kicking up their online presence.

Alexis Rodriguez, CEW, cosmetic executive women, social media, jenny fine, rachael ostrom, aveda, alexis rodriguez, bobbi brown, marisa thalberg, estee lauder,

CEW Talks Social Media

The panel shared their inside strategies for navigating the ever-changing social media landscape for beauty brands.

Costume Institute, Costume Institute Benefit, benefit, gala, Vogue, Amazon, Metropolitan Museum of Art, William Norwich, Elettra Wiedemann, Carey Mulligan, Miuccia Prada, Anna Wintour, Jeff Bezos, live-stream, red carpet, celebrity arrivals, Metropolitan Museum of Art, the Met, “Schiaparelli and Prada: Impossible Conversations”, exhibit, Twitter,

Costume Institute to Live-stream Red Carpet

Vogue.com, Amazon.com and Metmuseum.org will feature live coverage of celebrity arrivals at the Costume Institute Benefit on May 7.

Roberto Cavalli Tweets

Since he embraced the online world a few months ago, the designer has generated a lot of buzz.

social commerce, s-commerce, Wade Gerten, 8thBridge, Graphite, Facebook, Oscar de la Renta, Nine West, Toms, Avon, American Apparel, Nasty Gal, Elle,

S-Commerce's New 'Like'

Graphite, a new platform with enhanced social action buttons that aims to transform the notion of social commerce, will launch today.

groupon, gilt groupe, gilt city, flash sale sites, local sale sites, local deal, retailers, 50-50 split, Daily Deals Summit, flash sale model, voucher, brands, manufacturers, benefits

Flash Sale vs. Local Sale: One Model Outperforms

When it comes to fashion online, it might be better to think national rather than local.

victoria beckham, twitter, facebook, social media, strategy, designer, style apps, ipad, net-a-porter

Victoria Beckham's Social Whirl

The designer chats with WWD about launching her brand's Facebook page, her Twitter strategy and her favorite style apps on her iPad.

 Boy Meets Girl, fashion brand, Stacy Igel, designer, Lockerz, social commerce site, e-commerce, Sofia, Chicago, Lit Boutique, Boston, Foravi, New York, Kathy Savitt, Seven For All Mankind, James Jeans, Ella Moss, Splendid, Michael Stars, Theodora & Callum, Alex and Ani, Jules Smith, CC Skye, Xbox 360, Nintendo, Skullcandy, Canon, Olympus, Liberty Media Corp., Kleiner Perkins Caufield & Byers, DAG Ventures, Live Nation Entertainment

Lockerz, Stacy Igel in New Deal

Social commerce site will be the exclusive e-commerce destination for her Boy Meets Girl line, and Igel has been tapped as site's fashion editor and stylist.

James Gardner, digital, Facebook, twitter, do's, don'ts, social media, social commerce, oliver walsh, wade gerten, jess lee

Digital Do, Digital Don't

Social commerce is digital’s most buzzed-about term right now and still in its infancy.

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