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- Guggenheim Media Creates Native Advertising Division
- Apple Watch: Gauging Its Impact at Retail
- Aufeminin.com to Buy Livingly Media
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AMAZON’S OPEN PRICING: Amazon decided to end a price parity policy, which barred sellers in the European Union from offering more competitive prices via other online sales channels. The British Office of Fair Trading, which began investigating the policy in October, welcomed the decision but said it has yet to decide if there has been “an infringement of competition law.”
PINTEREST STARTS FASHION WEEK HUB: Pinterest has partnered with over 100 influencers to populate pinterest.com/fashionweek, including Michael Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, Style.com and Song of Style. WWD will also contribute to the hub.
CAROLINA HERRERA TAKES TO PINTEREST, TALKS DIGITAL AND “TWITTER IMPOSTOR”: Carolina Herrera, who’s been dogged by a Twitter impostor, is taking control of her online persona and will kick off the brand’s first multi-partnered social media program with Pinterest and Town & Country Sunday.
AMAZON ASSOCIATES PROGRAM GETS MOBILE: In an effort to open up new ways to monetize mobile apps, Amazon.com Inc. has extended its Amazon Associates program to mobile app developers. The program allows members to link products on the e-tail giant for a cut of the sales.
FARFETCH NAMES MARKETING CHIEF, OPENS OFFICE IN FLATIRON: London-based luxury e-commerce marketplace Farfetch, which is on track to see $200 million in sales this year, is continuing its global expansion. The company named Stephanie Horton chief marketing officer and opened an office in Manhattan’s Flatiron District.
TWITTER HIRES NATHAN HUBBARD: Twitter named Nathan Hubbard as its first commerce chief, another sign the microblogging site, which is expected to hold an initial public offering sooner rather than later, is getting serious about being a big business.
MICROSOFT IN TALKS TO NAB FOURSQUARE STAKE: Microsoft was rumored to be in talks to take an equity stake in Foursquare, the location-based social networking site.
THE RUNTHROUGH CLOSES SEED ROUND: The Runthrough, a digital showroom connecting designers and brands with the media, raised $1.2 million in seed financing. The round was led by the New York Angels, an independent group of over 75 individual accredited angel investors.
TABLET SLOW DOWN: International Data Corporation cut its tablet forecast for the year, projecting global shipments will hit 227.4 million instead of the 229.3 million originally predicted. The slowdown was attributed, in part, to larger smartphones and wearables.