digital
digital

Week in Tech: 10/12/2013

What's new in the world of technology.

digital/news

AMAZON LAUNCHES PRESTIGE BEAUTY SITE: Amazon launched a Luxury Beauty Store with 24 brands including Nars, Stila, Ahava, Burberry fragrances and Sabon. “We have luxury shoppers,” said Chance Wales, Amazon’s director of beauty and health & personal care. “What we have been lacking is luxury brands.”

THE MOBILE PLAYBOOK: Google updated its mobile playbook and said retailers need to sharpen their online skills and pay as much attention to merchandising online as they do in their stores.

GOOGLE’S LOCAL PLAS:
Google Shopping implemented two features that will help retailers market goods in their brick-and-mortar stores. When a consumer searches for an item on Google, an ad with a picture will pop up for a local retailer. Upon clicking on the ad, users will be directed to a local storefront on Google.

RICHEMONT DENIES NET-A-PORTER FOR SALE:
Compagnie Financière Richemont denied Net-a-porter Group was for sale, but sources told WWD that the luxe group was in talks earlier this year to sell or merge the e-tailer with Yoox Group.

SOCIAL MEDIA FAILS: Many of the digital marketing efforts tied to fashion week got lost in the electronic din, according to a WWD report. Many experts see the fashion week programs as a flash in the pan and suggest brands focus on a longer-term strategy.

MODA OPERANDI NAMES CEO:
Deborah Nicodemus took up the mantle at Moda Operandi and was named chief executive officer. The company has 75 employees and saw its sales jump 130 percent year-over-year.

HALSTON LAUNCHES E-COMMERCE: Halston launched its e-commerce site, halston.com, in 80 countries. The site carries Halston Heritage ready-to-wear, dresses, evening gowns and handbags and has a feature dedicated to founder Roy Halston Frowick and the heritage of the brand.

WIRED LINKS WITH MASTERCARD: Wired’s tech-savvy readers are going to get a chance to shop on the magazine’s iPad app beginning with the November issue. The publication will have Mastercard’s ShopThis with MasterPass technology come Oct. 15 — allowing readers to purchase items featured in the magazine.

KERING ONLINE MAGAZINE: In the wake of its name change earlier this year, Paris-based luxury conglomerate Kering has launched a digital magazine named “K” published in both English and French. K has a “very editorial” approach with lifestyle features not necessarily limited to news stories about the group.

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