Hot Fashion Bloggers

Regular front-row fixtures Bryanboy, Susie Lau, Rumi Neely, Kelly Framel and Leandra Medine have become as relevant as the shows they blog about.

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Rumi Neely of Fashiontoast

Photo By Courtesy Photo

Appeared In
Special Issue
WWD Collections issue 11/14/2011

Rumi Neely, Fashion Toast


POINT OF VIEW: “Personal style, photography, and current inspirations.[I influence my followers] by staying true to my instincts and not doing lame stuff. As a blogger you receive a myriad of proposals from companies. What you avoid will define you.”


PAGE VIEWS: More than 1 million per month.


TRAINING: No formal training in journalism but would love to explore writing as “more of a clear avenue.” Besides her blog, she’s never had a job that’s lasted more than a month.


SOURCE OF REVENUE: In addition to advertising on her blog, she’s currently signed with Next in New York and Les Pros Entertainment in Japan. She’s also designed pieces with RVCA and Dannijo and appeared in an ad campaign for Forever 21.


SHOWS ATTENDED: About 30, including Isabel Marant, Balmain, Hervé Léger, Rag & Bone, Mulberry, 3.1 Phillip Lim, Topshop and Derek Lam.


SAMPLE POST: Outside the Shibuya station on a cold morning, capitalizing on the opportunity to wear this beautiful shearling vest that was sent to my hotel. Not only is Rag & Bone one of my favorite brands (love that they make clothes so applicable to life’s most casual moments...that’s really most of what I care about) but this was the piece I was fixated on from their FW collection.


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