Hot Fashion Bloggers

Regular front-row fixtures Bryanboy, Susie Lau, Rumi Neely, Kelly Framel and Leandra Medine have become as relevant as the shows they blog about.

View Slideshow

Susie Lau of Style Bubble

Photo By Courtesy Photo

Appeared In
Special Issue
WWD Collections issue 11/14/2011

Susie Lau, Style Bubble

POINT OF VIEW: “When I started, I wanted to write about fashion from a very personal perspective and try not to make high fashion seem too lofty or highbrow. I wanted to talk about fashion from personal experience, too, so I started taking outfit shots—although that has evolved into a whole fashion blogging genre of its own—because I always thought it was better to put your money where your mouth is by actually practicing said trends, clothes, etc. In addition, I want to promote young and emerging designers.”


PAGE VIEWS: At least 1.2 million page views and 550,000 unique visitors a month.


TRAINING: Studied history in college, and from the time she founded her blog, in 2006, to May 2010 she maintained full-time jobs—first in digital advertising and then as an editor of Dazed Digital (Web site of Dazed & Confused). She now works on a freelance basis.


SOURCE OF REVENUE: Advertising on the blog and partnerships with Gap, Furla, Selfridges, Uniqlo, Topshop, Club Monaco and Benetton. She also guest edits, styles and does freelance writing.

SHOWS ATTENDED: Attended more than 40 shows in New York, 45 in London, 12 in Milan and 60 in Paris (on behalf of Dazed Digital).


SAMPLE POST: Picking up my first copy of Dazed & Confused when I was fourteen (weirdly, it was the Kate Moss cover that fronts the book—so sue me for being oh-so predictable) felt like a rite of passage. I couldn’t afford to buy the clothes (though you always got the feeling with Dazed that buying STUFF wasn’t why the clothes were in there...).


NEXT: Leandra Medine, Man Repeller >>

View Slideshow
Page:  « Previous Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false