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Susie Lau, Style Bubble
POINT OF VIEW: “When I started, I wanted to write about fashion from a very personal perspective and try not to make high fashion seem too lofty or highbrow. I wanted to talk about fashion from personal experience, too, so I started taking outfit shots—although that has evolved into a whole fashion blogging genre of its own—because I always thought it was better to put your money where your mouth is by actually practicing said trends, clothes, etc. In addition, I want to promote young and emerging designers.”
PAGE VIEWS: At least 1.2 million page views and 550,000 unique visitors a month.
TRAINING: Studied history in college, and from the time she founded her blog, in 2006, to May 2010 she maintained full-time jobs—first in digital advertising and then as an editor of Dazed Digital (Web site of Dazed & Confused). She now works on a freelance basis.
SOURCE OF REVENUE: Advertising on the blog and partnerships with Gap, Furla, Selfridges, Uniqlo, Topshop, Club Monaco and Benetton. She also guest edits, styles and does freelance writing.
SHOWS ATTENDED: Attended more than 40 shows in New York, 45 in London, 12 in Milan and 60 in Paris (on behalf of Dazed Digital).
SAMPLE POST: Picking up my first copy of Dazed & Confused when I was fourteen (weirdly, it was the Kate Moss cover that fronts the book—so sue me for being oh-so predictable) felt like a rite of passage. I couldn’t afford to buy the clothes (though you always got the feeling with Dazed that buying STUFF wasn’t why the clothes were in there...).