Women’s Wear Daily
04.20.2014
digital
digital

Hot Fashion Bloggers

Regular front-row fixtures Bryanboy, Susie Lau, Rumi Neely, Kelly Framel and Leandra Medine have become as relevant as the shows they blog about.

digital/news
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Kelly Framel of The Glamourai

Photo By Jamie Beck

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Kelly Framel of The Glamourai


POINT OF VIEW: “My blog is about personal style and interior design, and I aim to inspire my readers to take that extra time to dress up a bit in the morning, or dress up their home a bit, because I believe that you get out of life what you put in.”

 

PAGE VIEWS: About 4 million per month.

 

TRAINING: Holds a degree in apparel design; worked for Naeem Khan.

 

SOURCE OF REVENUE: Designs her own jewelry, features advertising on the blog, syndicates posts on Glamour.com and styles for brands. She has worked with Christian Dior, Club Monaco, Coach, Erin Fetherston, Forever 21, Juicy Couture, LL Bean, Ralph Lauren, Shu Uemura and designed a razor for Schick Intuition that comes out next year.

 

SHOWS ATTENDED: Attended shows in New York including Michael Kors, DKNY, Tory Burch, Rebecca Minkoff, Tracy Reese, Rebecca Taylor, Helmut Lang and Ralph Lauren. Covered shows in Milan such as Marni, Etro and Pucci for Grazia.

 

SAMPLE POST: Olive and khaki are the more casual alternative to my beloved black and white—and together they made for an effortless outfit comprised of all my new favorite pieces! Let’s start with the hat, shall we? I bought it at Victor Osborne, when I was pulling pieces for a shoot. I’m so excited that my hair’s gotten long enough to peek out from underneath hats just in time for fall.

 

NEXT: Susie Lau, Style Bubble >>

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