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It’s not just the collections that people wait to see during the marathon of fashion weeks, but also the comments and feedback from bloggers who, in the eyes of many, have become as relevant as the shows that they blog about.
Regular front-row fixtures Bryanboy, Style Bubble’s Susie Lau, Fashion Toast’s Rumi Neely, Kelly Framel of The Glamourai and the Man Repeller have laid claim to their fashion insider statuses and prime real estate when it comes to seating assignments. Bloggers sitting front row have become commonplace—as have partnerships with leading brands and fashion houses that often blur the nature of what they do: Reportage and criticism or marketing and promotion?
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POINT OF VIEW: “My point of view is extremely personal and intimate. My blog remains how I started it seven years ago [in October 2004]—a personal diary with a heavy focus on travel, fashion and my personal life. I communicate to my readers and followers as if I’m talking to a friend. I also share photos of my obsessions, what I experience in a day, etc.”
PAGE VIEWS: Averages about 1.4 million page views a month.
TRAINING: No formal training in journalism, and has never held a previous job.
SOURCE OF REVENUE: Advertising is the main source of revenue, but also makes personal appearances at events, collaborates with brands (such as styling a video for H&M) and judged contests for Sunglass Hut’s style blogger and Elle x Nokia Style Correspondent’s search.
SHOWS ATTENDED: Attended shows in New York, Milan and Paris (“London, I skipped”) such as Louis Vuitton, Prada, Jil Sander, Marc Jacobs, Chanel, Miu Miu, Valentino, Dolce & Gabbana, Lanvin and Versace.
SAMPLE POST: “This month, I’m celebrating seven years of my site, Bryanboy.com. Has it really been THAT long? Internet years are like gay relationship years. And gay relationship years are like dog years; one year = seven years. Hah! As most of you guys know, I started my blog in October 2004 as a travel journal. Three years short of a decade later, I’m back to where it all began: Moscow.”