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LONDON — Marc Worth, who founded the WGSN trend forecasting service and is now chief executive officer and founder of Stylus Media Group, is to launch a new fashion innovation advisory service, with membership limited to 100 designers, retailers and brands.
Joining Stylus Fashion will be invitation only, and the limited membership strategy will mean members “maintain a competitive advantage,” Stylus said. According to the company, the service will help its members to “[find] original ideas and opportunities that they — and they alone — can bring to market faster than their competitors.”
“When everyone…has access to the same, so-called exclusive fashion business intelligence, can it still be called exclusive?” Worth said. “Today, fashion and retail brands need access to a platform where they can refine their own ideas and get them to market more efficiently and effectively.”
Worth will preview the service at the British Fashion Council’s Fashion Forum think tank event in London Tuesday, and plans to launch the service in September.
Worth founded Stylus in 2009 after selling WGSN to Emap — now known as Top Right Group — for 150 million pounds, or $255 million, in 2005. In 2012, Hearst took a 20 percent stake in Stylus Media Group.
Stylus tracks and analyzes trends across more than 20 industries, including fashion and beauty, electronics, home and industrial design, architecture and advertising.