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Social Studies: 9/10/10

DVF goes interactive, Sunglass hut is on the search for a style blogger and Jessica Simpson turns to Facebook.

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Jessica Simpson RTW Spring 2011

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JESSICA SIMPSON ON SOCIAL MEDIA: The singer-turned-designer and avid tweeter (she currently has 2,916,994 followers) debuted “Show Me Your Blues,” a charitable Facebook initiative launched to coincide with the unveiling of her new denim line, the Jessica Simpson Collection. The brand’s Facebook page, which has more than 10,000 “likes,” is urging customers to snap a photo of themselves in their new denim and upload it to the “Show Me Your Blues” Facebook application. For each picture added, a dollar will be donated to A Beautiful Me, Simpson’s venture with Operation Smile to help young adults believe in themselves and change the world. See below for her interview with WWD, where she tells us why she thinks social media is so important to her brand.

WWD:
What made you launch this initiative on Facebook?
Jessica Simpson: I launched “Show Me Your Blues” with Facebook because I thought it would be a fun way to connect with my fans and the fans of the collection. The application gives everyone the opportunity to get involved by uploading photos of themselves and their friends.

WWD:
Do you find that social media plays an important role in your company?
J.S.: Absolutely. Social media has become a really important tool for me to use to connect with my customers. I love having a direct line to the people who are wearing the Collection. I get so many tweets that are helpful — people’s favorite shoes, favorite jeans — I love hearing the feedback.

WWD:
Why do you think this is so important?
J.S.: Social media gives everyone a voice. Plus, I can easily get my fans and customers the information they want very quickly and they can use it to shop immediately. It adds a whole new dimension to the shopping experience.

WWD: Who are your favorite people to follow on Twitter? Who are your favorite people to follow?
J.S.: I love OMG Facts and I follow my horoscope every day! I also follow my friends and people who inspire me.

WWD: What is your preferred social medium?
J.S.: Twitter. I use it on my BlackBerry.

WWD: BlackBerry or iPhone?
J.S.: BlackBerry.

The latest social media updates from the fashion world:

TWITTER

Women’s Wear Daily is hosting a Twitterview with Rachel Zoe Saturday at 1:45 ET from the @americanexpress #NYFW skybox at the tents in Lincoln Center. Send questions to @womensweardaily with the hashtag #AmexMBFW on Saturday between 12:30 p.m. and 1:30 p.m. I’ll be selecting the best questions and interviewing Rachel and we’ll retweet all questions "@" our handle and post replies to Tweets using #AmexMBFW so users can follow along online.


BLOGS, WEB SITES, ETC.

DVF GOES INTERACTIVE FOR FNO: To celebrate the second annual Fashion’s Night Out, Diane von Furstenberg, in partnership with HP and hosted by Refinery29, will unveil the multimedia Experience Lounge at the designer’s store in New York City’s Meatpacking District tonight. Courtesy of HP’s TouchSmart PCs, notebook PCs and Web-compatible printers, guests can interact with DVF’s fall and resort collections, select and rate their favorite outfits and print the looks so they can purchase (or live-stream into the lounge on digital monitors). There’ll also be a photo booth featuring images of “Fall Favorites” that were selected by Refinery29’s editors and special guests including Molly Sims, Olivia Palermo and “Mad Men”’s Alison Brie (who’s also doubling as the event’s guest blogger).

Just about to celebrate its one-year anniversary, e-tailer Les Nouvelles introduced a “Share Your Style” tool that lets users create head-to-toe looks they can custom-build with products on the site. Users can mix, match and layer clothing and accessories items of their choice and share with their friends via Facebook and Twitter (or MySpace if you still use it) as well as syndicate these looks to post on blogs. If consumers choose to upload one of these looks, a photo of the outfit is shared with the caption “Share Your Style” and there’s even a link that directs them back to shopLN.com where they can purchase the actual pieces. Other features that serve to optimize the virtual shopping experience are a “closet” and “be your own stylist” functionalities.

Sunglass Hut
announced that it will be launching Full Time Fabulous, a nationwide contest to find a style blogger for its Web site, sunglasshut.com. Starting on Oct. 1, applicants can send a minute-long video detailing why they would be the best candidate for the position, and 10 finalists will be chosen and asked to blog for a four-week trial period before the winner is announced on Jan. 10. But get this: in addition to the job, the chosen one gets a furnished apartment in New York City (rent free), a generous clothing allowance, access to high-profile fashion events AND $100,000. #thatswhatsup

How apropos that Starworks used their blog to announce its new hire, digital public relations manager John Jannuzzi. Formerly of Kate Spade New York, his area of expertise lies within the social media realm, as he’s already an established blogger with a substantial Twitter following (his blog, textbook.tumblr.com, has more than 10,000 followers). In this new role, Jannuzzi will work with clients to expand digital outreach, cultivate and maintain relationships with online editors and bloggers and develop long-term strategies for brands that span the social mediums.

Interview Magazine
, in collaboration with Calvin Klein, launched its September digital issue Thursday with the magazine’s third-generation iPad application. The app has more than three hours of branded Calvin Klein content, including capabilities to live-stream the Sept. 16 runway show, shopping hot spots and automatically updated ads from the fall campaign.

Unfortunately, there’ll be no Social Studies for the duration of New York Fashion Week. We’ll be back the week of Sept. 20, but in the meantime, make sure to follow @womensweardaily on Twitter for up-to-the-minute #FNO and #NYFW updates.

 

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