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Social Studies: 8/10/10

Fenton Fallon’s Dana Lorenz teaches jewelry making to online editors and Cole Haan turns to a blogger to shoot its fall ad campaign.

A Dana Lorenz necklace

JEWELRY MAKING 101 WITH DANA LORENZ: Her studded and spiked baubles are some of the most coveted in the industry, and CFDA-nominated Dana Lorenz is going to reveal how it’s done. The designer is hosting Camp Fenton-Fallon at her Lower East Side boutique on Freeman Alley Tuesday night, where she’ll be leading a make-your-own-jewelry lesson for online editors and bloggers from Elle.com, Glamour.com, Wmagazine.com and Fashionista (to name a few). The focus of the session will be making necklaces, and diligent students should expect to use plenty of chains, crystals and pearls.

COLE HAAN TURNS TO BLOGGER FOR FALL AD CAMPAIGN: Cole Haan tapped fashion photographer and blogger of “The Selby” Todd Selby to shoot its fall 2010 ad campaign for a second consecutive season. The campaign, which launches Tuesday, captures a bevy of creative folk in their natural environments, ranging from musician and DJ Lindsey Caldwell, to New York City elementary school teacher Danny Timmins and his model-turned-photographer wife, Oona Hart. Other models featured in their natural settings are singer and co-owner of The PopUp Shoppe Adazoe Freeman, writer and founder of Wealth Underground Farm Nolan Calisch, painter Jenna Gribbon and Jonathan Roquemore, owner of Bushwick’s Index LTD store. The ads will appear in a slew of September fashion books and their online counterparts.

The latest social media updates from the fashion world:

TWITTER

Rachel Zoe reached 200,000 followers. If you’re not already following her, do so @rzrachelzoe.

@ElizandJames reached 8,000 followers.

@OscarPRGirl: my friend wants to name his (potential, future) daughter Valextra #chic

Stylist Lori Goldstein has no love for Eat Pray Love: @lginstantchic EAT PRAY LOVE NEEDS TO BE BOYCOTTED...


FACEBOOK

Michael Kors gives its 69,897 likes behind-the-scenes video access to its fall 2010 ad campaign shoot featuring Carmen Kass and Noah Mills.

DKNY asks likes and aspiring photographers to upload inspiring photographs of New York City to the brand’s photo gallery. Next week, DKNY will open voting to the public under the What’s New tab and several of the best images will be chosen and featured on DKNY.com. The most popular image will also win Leica’s V-Lux 20 (it has GPS tagging, so it remembers the exact location you took the photos).


BLOGS AND WEB SITES


Mary-Kate
and Ashley Olsen’s ready-to-wear label The Row now has an e-commerce section on therow.com, and through August 20 shoppers can enter the promo code SHOPTHEROW to get 15 percent off any purchase.

Max Studio just posted a behind-the-scenes video from its fall 2010 ad campaign on maxstudio.com, starring Rosie Huntington-Whiteley (who replaced Megan Fox in “Transformers 3”), twins Aida Aniulyte and Leva Aniulyte. Shot by Phillip Dixon at the company’s UK headquarters in Northamptonshire, England, the short film captures the atmosphere, the shoot and a post-shoot dinner.

Polyvore
launched a Featured Style Expert Series Monday. The bimonthly series will highlight a range of stylists, creative directors, fashion writers and editors answering style questions from the Polyvore community. Emmy-award-winning costume designer Soyon An participated in the first installment of the series, logging in and answering questions ranging from detailing the highlight of her career so far to what advice she would give to aspiring stylists. In conjunction with the “So You Think You Can Dance” finale this week, An’s also having Polyvore’s creators design looks centered around anything dance related. She'll judge the winners Wednesday, and they’ll be announced Thursday. Additionally, Polyvore is collaborating with Nordstrom on a “designer book” challenge that kicks off Thursday, where the Web site’s creators have to design a virtual catalog for the retailer. Polyvore users will be given exclusive images of designer items and photos from Ruben Toledo’s New York City studio so they can design sets that mix and match high fashion with any product from the department store. Nordstrom’s fashion team will select six winners to be featured on their Facebook page.