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ALICE + OLIVIA’S STACEY BENDET TALKS SOCIAL MEDIA: At any given moment during the launch of the Alice + Olivia and MAC makeup collaboration Wednesday night at the Beauty Bar, Stacey Bendet could be found tweeting and uploading twitpics throughout the party. The founder of the eight-year-old brand sat down with WWD to discuss her Twitter, Facebook and blogging habits, and why she thinks press releases are becoming obsolete.
Alice + Olivia’s blog: blog.aliceandolivia.com
Alice + Olivia’s Twitter: @ alice_olivia
Stacey Bendet’s Twitter: @staceybendet
WWD: You’ve become an avid blogger/tweeter. How do you find the time?
Stacey Bendet: It’s funny, I resisted Twitter at first and I’m so weird about following other people. I barely have time to follow myself, let alone others. And I started using Facebook pretty actively awhile ago and I found that people were very interested in what I was doing or what we were working on. So when we started our summer tour, we decided to document the whole project. The whole thing was really making over America and doing good things and promoting girl power. We felt that people were pretty interested in what we were doing in each city and the people we were helping, so we decided to expand our blog. It grew organically — as we went, we posted pictures and blogged about what we were doing.
WWD: Why do you think social media is so important for your brand?
SB: It’s a really direct and efficient way to reach the customer. It also lets you share a little bit of your personality. Sometimes I post personal or funny or random things and it lets you share a little about yourself and your company with people in a not-so-intrusive way. It’s not like you’ve allowed your whole life to be videotaped, it’s like little tidbits.
In terms of Facebook and Twitter, they are so instrumentally and incredibly important in our business and industry. People are always interested in what designers are doing and what they’re working on and inspired by. Twitter, Facebook and blogs allow you to reach out to your customer and fans and in a very firsthand way.
WWD: How has it affected your daily life? You blog and tweet regularly, multiple times every single day. This must have some affect on your everyday life.
SB: The one thing that affects your life the most is a BlackBerry — because it keeps you up to date. I think with Twitter and Facebook, I’m always surprised when people know things about me, and they’re like, “I saw the pictures on Facebook.” I forget that as I’m uploading, people are reading it. From a life perspective, I’m surprised when people know everything that I’m doing and I’m like, “Wait I didn’t tell you that!” And again, because I don’t necessarily have the time to go on other people’s accounts that much, I don’t realize that people actually read mine. Or I’ll write something and another magazine or blog will pick it up and I think it’s really amusing. It’s only getting bigger.