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Social Studies: 7/14/10

The latest social media updates from the fashion world.

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Ann Taylor on Foursquare

Photo By Courtesy Photo

LILLY PULITZER GOES PAPERLESS: Paperless invitations are all the rage when it comes to party planning, and Cocodot.com, the go-to for online invites with an A-list clientele that includes Brooke Shields and Gwyneth Paltrow, is releasing its first designer collaboration with Lilly Pulitzer today. The collaboration’s offerings keep in step with the signature colorful prints that have become the Lilly Pulitzer aesthetic. The only gripe that the preppy set of Pulitzer devotees might have is that the collection should’ve come out earlier in the season. Price are 99 cents per card, $19 per event or $49 for an unlimited year membership. Follow Lilly Pulitzer on Twitter @xxLilly and cocodot.com @cocodot.

ANN TAYLOR’S FORAY INTO FOURSQUARE:
Ann Taylor’s entered into the testing phase of its first partnership with location based application Foursquare Friday, although it was officially announced to their 52,116 Facebook “likes” Tuesday. As far as promotions go, users who check in to any of the brand’s eight New York City stores will get 15 percent off at their fifth check in while Mayors will get 25 percent off (no minimum amount of check ins required). According to the company, there is no set time for the trial period, the brand plans to closely monitor how clients respond to the application before officially launching it to the public. “Women today are busier and always on the go. We want to be in the places where our clients are spending their time, and right now it’s online and on their phones. Through Foursquare we can make it easier for her to engage with the brand and increase loyalty,” said Christine Beauchamp, president of Ann Taylor. “We feel there is a real opportunity to drive traffic through Foursquare and potentially drive to specific stores at strategic times. As we continue to explore the social media sphere, we are always looking for new ways to connect with our customers and drive our sales.”

The latest social media updates from the fashion world:

TWITTER


@FENTONFALLON: Anytime I have to get my photo taken for a magazine it's either a monsoon, a blizzard or 130 degrees. Thank god for hair and makeup!!

We know this has nothing to do with fashion, but Bristol and Levi are getting married? Are you punking us? But yeah, this is totally a reality show we would watch. @BravoAndy: Levi, you've given me no choice but to announce that Bravo will pick up "Bristol Getting Married?"

sea_of_shoes: Here is something really disgusting, my #BarfOfTheDay for today is that our toilet is hooked up to hot water instead of cold #Barf


FACEBOOK


Nine West
reached 100,000 “likes.”

Shipley & Halmos posted behind-the-scenes photos from their spring 2011 men’s look book shoot.


BLOGS AND WEBSITES

What Courtney Wore Today: Most amazing person ever Courtney Love delved into the world of fashion blogging today. Her blog, whatcourtneyworetoday.com, as you can imagine, will chronicle her sartorial choices and include recent photographs, including limited edition tees from Seven on Mercer Street, Chanel slip dresses, Margiela trench coats and Balenciaga pinafores.

Noir is blogging from blog.noirjewelry.com today about the one-of-a-kind necklace they’re auctioning off (Kim Cattrall wore it in ‘Sex and the City 2”), where a 100 percent of the proceeds will go to Maimonides Infants & Children's Hospital of Brooklyn. The week-long auction went live earlier today with bidding was organized by eBay, and the brand will continue to blog, Tweet, and update their Facebook page for the duration of the auction. Follow Noir on Twitter @noirjewelry.

 

 

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