The latest social media updates from the fashion world:
Hugo Boss is now on Twitter, diving head first into the social medium with their first giveaway: giving followers chances to win two tickets to their Boss Black fashion show on July 8. Follow the brand @HUGOBOSS.
@Bergdorfs reached 9,000 followers.
@FashionInformer gives kudos to @StellaMcCartney for conducting customer service via Twitter.
Havaiana’s Facebook Explosion: The brand’s ‘RSVP to Summer’ campaign resulted in “likes” soaring from 25,000 to 150,385 during the month of June, and the multi-platform approach also included weekly tips from Foursquare and a feed from Havaiana’s Tumblr blog, “Always Summer.” Other elements from the campaign were the Facebook Soundtrack to Summer, where “likes” were able to download the free soundtrack of summer tunes and and Ask the Concierge, which answered user questions about anything summer related.
Shopbop took users behind the scenes at the Theory headquarters this week, giving them a peak at the Isabel Dupré styled video shoot that will show shoppers how to wear trousers come October.
BLOGS AND WEBSITES
Aloha Rag’s New Website, Now With Social Media and the Power to Give Shoppers a Sense of Urgency: The store, known for their well-edited collection of Thakoon, Ann Demeulemeester and Martin Margiela, unveiled their revamped e-commerce site today. It includes added social networking capabilities that give shoppers the ability to share and “like” items to their Facebook pages, a “1 Left” feature to let you know the availability of an item (and if you should buy it right now because those Rick Owens knit harem shorts are selling out and you’ll be sorry if you don’t own them) and a “New Items” page that now live-streams as new items arrive. Today was also the online launch of the in-house Aloha Rag Collection, designed by owner Tatsugo Yoda. Prices range anywhere from $80 for a navy and white striped tee, to $285 for a women’s military jacket (whose motorcycle meets bubble silhouette is so awesome that it’s already in my virtual shopping bag), to a men’s leather jacket that tops out at $785. The website’s also offering 25 of their eco bags free to the first 25 orders placed today, with promotion code "ARLOVESYOU” – and word on the street is that there are a few left. Check it out at aloharag.com and follow the store on Twitter at @AlohaRag, currently at 900 followers.
The most hotly anticipated movie this summer (or this year/decade/century), The Twilight Saga: Eclipse, is finally upon us, and InStyle.com has become our go-to for everything Twilight. On their What’s Right Now! blog, extensive coverage includes Stewart’s fashions from her recent promotional tour, behind the scenes photos from a shoot with the cast, how wedding experts envision Edward and Bella’s nuptials and ways to give your Facebook profile a vampire makeover. Yes, even WWD is full of Twihards (there’s a life-size cardboard cut-out of Rpatz here that stares at me all day long to prove it).