Women’s Wear Daily
04.18.2014
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digital

Social Studies: 11/24/10

The latest social media updates from the fashion world.

digital/news
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@NoBtotheS’s Twitter page

Photo By Courtesy Photo

SHOPBOP’S BLOGGER LOVE: The online retailer tapped a slew of bloggers and online editors to partake in its Fashion Insider Holiday Wish List — a lookbook showcasing their holiday essentials. It will launch on Dec. 1 and a different blogger will be featured each day through Dec. 16, when the entire lookbook will be available on shopbop.com in its entirety. Purse Blog, P.S. I Made This, Bryan Boy, Who What Wear, City Sage, Knight Cat, Style Republic Magazine, Le Fashion, Milk & Mode, Man Repeller, 4th and Bleeker and Fashion Toast got to play fashion editor and create their own page for the holiday lookbook, complete with a fashion illustration created by artist Dallas Shaw, an assortment of product with commentary and a link to their blog or Web site. Rumi Neely of Fashion Toast said Alexander Wang sweaters and velvet are on her list, and Brittany Law of Style Republic said she’s all about the lace-up booties from BCBG. And in true man-repelling fashion, Leandra Medine of the Man Repeller told WWD that she’s lusting for cashmere suspenders, camouflage Rag & Bone harem pants and “genitalia-inspired Thakoon kicks.” Naturally.

 

The Anonymous @NoBtotheS is Just Tweeting, “Not Writing the Next Great American Novel”: The fashion publicist who’s taking the Twitterverse by storm gave an exclusive interview to Social Studies — which was of course conducted via e-mail to preserve her anonymity — where she spoke openly about the industry that she loves to hate. Fueled by a need to vent about work and having no outlet to do so, she decided that “enough was enough” and that it was time to “call someone on their BS.”

 

A demanding work schedule makes Twitter the perfect vehicle for this project — versus a blog which would be too time consuming — because she can say whatever she wants about an “irksome” client in 140 characters or less. Tweets are often directed at these difficult clients and celebrities, as well as commentary from articles posted on The Cut or Fashionista.com — but it’s obvious that @NoBtotheS likes to call out some more than others, even creating the nickname “He Who Shall Not be Named” for one person in particular. But why the grudge? What did he (or She) ever do to you? “I have a problem with people who have a sense of entitlement or blatantly misrepresent themselves. It's like a disease in this business and detracts from the amazing things the fashion industry allows us to experience. He is certainly not the only one out there, but he is a sterling example.” Ouch.

 

She’s not too worried about being unmasked, though. “It's always a concern in the back of my mind but at the end of the day, this is just something silly for my personal enjoyment that I do to blow off steam. I, myself, don't take it seriously, nor should anyone else.” And one more thing she wants to convey — and often the biggest misconception about publicists — is that her life does not mirror that of Samantha Jones. She said, “There are some really talented, hardworking publicists who yes, lead fabulous lives, but they are also the first ones to arrive in the morning and the last ones to leave. Alack and alas, it's not all designer clothes and cosmos.”

 

And if you still need your fix of @NoBtotheS, you’re in luck — she’ll now be penning a weekly column every Monday on Fashionista.com. The first post detailed the bad manners and faux pas of fashion editors. Can’t wait for next week’s.

 

The latest social media updates from the fashion world:


TWITTER


Nicole Miller reached 100,000 followers.

 

Juicy Couture reached 10,000 followers.

 

 

FACEBOOK


People magazine launched a 10-day “Sexiest Man on Facebook” initiative to coincide with the release of its 25th anniversary Sexiest Man Alive issue with Ryan Reynolds on the cover. The magazine’s Facebook “likes” selected Vin Diesel (who apparently has more than 18 million fans) as the first ever Sexiest Man Alive on Facebook, with Jersey Shore’s Pauly D coming in second place (where was Josh Duhamel, people?). Currently the largest celebrity magazine on the social medium, its amount of “likes” more than doubled during this contest to more than 547,000. People also used Twitter to promote the campaign, tweeting clues about the cover guy before the issue came out to create buzz, as well as Foursquare so fans could “check into sexy locations that previous Sexiest Men Alive have visited recently.” #haha

 

Longchamp’s Your Very Own Le Pliage application on Facebook allows users to customize their own version of the iconic foldable bag. Once only available on the brand’s Web site, longchamp.com, “likes” can now create their own Le Pliage bags on Facebook and share them on their profiles.

 

 

BLOGS, WEB SITES, ETC.


French Connection hosted its first blogger-exclusive event, a Night of BLOGtails, last Thursday at its Soho store. Guests — including HollywoodLife.com, Racked.com, FashionIndie.com and BuzzworthyMTV.com — were greeted by a Twitter specialist from the brand, who checked everyone in on Twitter (through their handles), as well as exchanged messages and received updates from the bloggers throughout the evening. But wait — there’s more: a “Blog-Off” styling competition took place where each blogger had to create an outfit inspired by…a cupcake? Each contestant chose a flavor (it’s vanilla cake, vanilla frosting and rainbow sprinkles for me every time) and had 25 minutes to create a look based on said flavor. All of the outfits were uploaded onto the brand’s Facebook page and “likes” was used to vote for favorites. The look with the most “likes” won a year’s supply of cupcakes from their choice of Magnolia, Crumbs, Billy’s Bakery, Babycakes or Sugar Sweet Sunshine. Just kidding. Donna Kim from Racked.com’s red velvet-inspired ensemble won (notice the teeny tiny cupcake she’s holding in the photo), and she’ll be featured in a Q&A on an upcoming post on the French Connection blog, electrique.frenchconnection.com.

 

Vera Wang’s blog, Vera Unveiled, chronicles everything from the designer’s trip to Venice to behind-the-scenes photos from a campaign shoot, to what to wear to a winter wedding. Check it out at verawang.com/veraunveiled.

 

Juicy Couture launched an enhanced Web site Monday at juicycouture.com, designed to make mobile access and holiday shopping a cinch.

 

The Row’s resort collection launched on therow.com’s e-shop, and the first 10 customers to place an order will win a lookbook signed by designer’s Mary Kate and Ashley Olsen.

 

Gilt Groupe partnered with Marie Claire and Nina Garcia for Gilt’s Holiday Shop — a four-week project that will feature one sale a week through Dec. 13. Garcia will be selecting the product and curating the selections for each sale (“Color,” “Cozy,” “Natural” and “Retro”), all based on themes from the December issue of Marie Claire.

 

 

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