digital
digital

Social Studies: 11/05/10

The latest social media updates from the fashion world.

digital/news

The latest social media updates from the fashion world:

 

 

TWITTER

 

Club Monaco launched a Twitter account @clubmonaco. Welcome to the Internet.

 

Sienna and Savannah Miller’s collection, Twenty8Twelve, is now on Twitter. Follow them @Twenty8Twelve, although we assume Sienna won’t be doing the Tweeting herself, seeing as she’s too busy rekindling her flame with Jude Law.

 

FETHERSTON FRIDAY’S: Beginning today, the first ten to tweet with the hashtag #FetherFridays and a link to a style they want from erinfetherston.com will get 10 percent off any purchase from the designer’s Web site. Winners will be notified with a direct message. And until Nov. 10, fans also have the chance to win a $1,000 gift card just by “liking” the Fetherston’s fan page on Facebook.


 

FACEBOOK

 

Juicy Couture reached 600,000 “likes.”


Kate Spade New York reached 100,000 “likes.”

 

 

BLOGS, WEB SITES, ETC.


Sunglass Hut tapped chronically oversharing blogger and wearer of outrageous ladies footwear, Bryanboy, as a judge for its Full Time Fabulous Contest. Wendy Lam from Nitrolicious, a Lucky editor and Luxottica executives will also help select the first-ever style blogger for sunglasshut.com.

 

Kate Moss is Polyvore’s latest celebrity judge. The model, who appears on the cover of Bryan Ferry’s album “Olympia,” will judge the design tribute sets created by users over the past week and a select two winners to be announced Nov. 9. Each winner will get a deluxe edition album and a coffee table book autographed by Moss and Ferry. Also on Polyvore this week, featured style expert and “Mad Men” costume designer Janie Bryant answered user questions, followed by a set contest. Three winners will be selected today, and each will receive an autographed copy of Bryant’s new book, “The Fashion File: Advice, Tips, and Inspiration from the Costume Designer of Mad Men.” And today, the site kicks off a collaboration with Bergdorf Goodman in honor of the retailer unveiling its holiday windows Nov. 15. Polyvore users can create their own sets for the Holiday Window Challenge beginning today and the winner will receive a $2,500 gift card, a copy of the new book, “Windows at Bergdorf Goodman,” by Linda Fargo and David Hoey, an invitation to the book signing and a private tour of the holiday windows.

 

Ted Baker is hosting “Take on Ted,” a remote, styling session from his London headquarters. Partnering up with bloggers, each will style men’s and women’s looks from the designer’s fall 2010 collection in a live Webcast and control the shoot remotely — using a live video stream back to their blog and Twitter. But here’s where the little people can get involved. Users who follow @ted_baker can style their own outfits and upload them to the brand’s Facebook page for a chance to win a $500 gift card to the online store. Winners will be determined by fellow Ted Baker fans and the user with the most “likes” wins. The brand also recently launched a U.S. version of tedbaker-london.com.

 

In an attempt to make holiday shopping a little less horrific, Kaboodle.com’s “Wish List” feature allows users to create an exhaustive list of everything they want/need. Organized list makers can add items from anywhere on the Interwebs — from independent boutiques to larger department stores.

 

Style Studio: Fashion Designer is an app available that lets users design clothes, dress up in-game models (or photos of yourself) and mix and match outfits with thousands of materials, prints and accents to choose from. There’s a free trial version to try out before purchasing the full-featured version.

 

GoldRun collaborated with H&M for the debut of its augmented reality app, which includes a virtual fashion show comprised of looks from the retailer’s fall/winter collection. Users can view, interact and snap pictures of virtual apparel and accessories in front of any of its 10 New York City locations. Consumers will instantly receive a 10 percent discount on any purchase just by selecting the items they want to view and “capturing” them by taking a photo. H&M junkies can also use the app to try on outfits (virtually, of course), take photos and post these images to Facebook to create personalized look books.

 

Fashion jewelry company Monet, a division of Liz Claiborne Inc., launched an e-commerce site last week. Monet.com will include more than 500 styles, with prices ranging from $24 to $148, as well as editorial content with “how to wear it” advice, videos and styling tips.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false