Women’s Wear Daily
04.19.2014
digital
digital

ShortList Media to Launch Digital Title

London publisher is to unveil Never Underdressed, an online fashion and beauty magazine, in May.

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LONDON — ShortList Media, the London-based independent publisher, is to launch a digital fashion and beauty magazine that will be updated daily.

Never Underdressed is slated to make its debut in May, and is aimed at affluent women. In addition to fashion and beauty, it will also offer news, features and photo galleries delivered via desktop, tablet, and mobile devices, ShortList said.

Carrie Tyler has been named editor and Lucy Alexander, publisher. Tyler was formerly digital director of Elle U.K., and Alexander was digital ad director for the same publication.

"We are committed to not only delivering the best and most original content, but also to significantly outperform the market on the number of stories we cover and the depth and breadth of our reporting," said Tyler.

Shortlist Media also publishes the free lifestyle titles Stylist and Short List, which are distributed at train stations and on the London Underground. The company said it would announce its advertisers closer to the launch.

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