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February 7, 2012

Oscar de la Renta's Focus on Innovation

Erika Bearman, OscarPRGirl, mapped out a five-point strategy — be innovative, develop evangelists, eliminate middlemen, move first and sell more stuff.

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The video said it all.

 

Oscar de la Renta chief executive officer Alex Bolen and Erika Bearman only needed to show the “Sh*t...

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