NEW VISTAS: A trip to India, an interview with Angelina Jolie and rotating timepieces were some of the features being touted on Louis Vuitton’s relaunched Web site, which went live Friday. The digital platform is divided into five sections, including the brand’s online magazine “New, Now,” which is split into sections that link into city guides or showcase guest editors’ top Internet picks, for instance.
The Journeys section is dedicated to corporate content, while Collections features 360-degree images of products and an enhanced search facility that allows users to browse by category, line, color or collection. The Stores section offers both online shopping and links to physical stores, while My LV allows visitors to bookmark information in a customized space.
Visitors are also given opportunities to interact on the site and share information they find via their favorite social networks. The Louis Vuitton site revamp comes on the heels of last month’s makeover of the Dior Web site. Both brands are owned by LVMH Moët Hennessy Louis Vuitton.