WWD.com/media-news/digital/coach-reaches-new-audiences-through-social-media-6752622
digital
digital

February 14, 2013

Coach Reaches New Audiences Through Social Media

The brand's social media campaign during holiday provided over 10 million impressions and downloads.

digital/news

Reaching new audiences online as Coach Inc. began its shift from the number-two accessories brand to a global lifestyle firm was the premise behind its holiday social campaign.


“Before...

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