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Alexa Wilson has joined DailyCandy as vice president of marketing. Most recently she was executive director of marketing at the Hearst Design Group, overseeing brand marketing and audience growth for Elle Decor, House Beautiful and Veranda.
She reports to Alison Moore, DailyCandy’s new general manager and executive vice president, who joined the company last November from HBO.
Wilson will be charged with developing and leading all consumer and brand marketing initiatives for DailyCandy across every touchpoint: mobile, Web, social, e-mail, strategic partnerships, events and promotions. She will also develop ad campaigns, media strategies and marketing programs in support of DailyCandy’s commerce platform, as well as its designer collaborations series, DailyCandy Collaborations.