WWD.com/media-news/digital/a-new-kind-of-celebrity-youtube-stars-evolve-into-brands-2244000
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A New Kind of Celebrity: YouTube Stars Evolve Into Brands

Lucas Cruikshank, Lauren Luke, and Jodie Rivera, stars of YouTube who garner millions of pageviews, entice retailers.

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with contributions from Anne Riley-Katz, Ericka Franklin
digital/news

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