WWD.com/media-news/digital/a-new-kind-of-celebrity-youtube-stars-evolve-into-brands-2244000
digital
digital

August 18, 2009

A New Kind of Celebrity: YouTube Stars Evolve Into Brands

By Rachel Brown
with contributions from Anne Riley-Katz, Ericka Franklin
digital/news

Meet the new celebrity endorsers: Six-year-old misfit Fred Figglehorn; song parodist VenetianPrincess and a 19-year-old from Ohio named Mitchell Davis who shares his observations about everything from...