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August 18, 2009

A New Kind of Celebrity: YouTube Stars Evolve Into Brands

Lucas Cruikshank, Lauren Luke, and Jodie Rivera, stars of YouTube who garner millions of pageviews, entice retailers.

By
with contributions from Anne Riley-Katz, Ericka Franklin
digital/news

Meet the new celebrity endorsers: Six-year-old misfit Fred Figglehorn; song parodist VenetianPrincess and a 19-year-old from Ohio named Mitchell Davis who shares his observations about everything from...

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