J.C. Penney is testing a cell phone coupon program that uses breakthrough technology to allow consumers to download and carry coupons on their mobile phones.
— Sep 25, 2009
Wrangler is unveiling a new fall ad campaign featuring quarterback Brett Favre.
— Aug 20, 2009
A capital investment for Hudson Jeans leads to revamp, as well as a new ad campaign for fall featuring rock progeny Georgia May Jagger.
— Jul 22, 2009
Pringle of Scotland is going back to its roots.
— Jul 15, 2009
Gap may designate Crispin Porter + Bogusky for the Gap brand, according to sources. The brand has worked with Laird + Partners since 2002.
— Jul 1, 2009
Building the consumer base is Joseph Campinell’s mission.
— Jun 1, 2009
Spanish retailer to feature Johansson in ad campaign.
— May 27, 2009