Advertising
Calvin Klein Underwear Launches Black, White
Calvin Klein is maintaining its pace of annual underwear launches.
— Apr 9, 2009
Exclusive: Kate Moss Behind-the-Scenes Longchamp Video
Take a sneak peek behind the scenes as Kate Moss and Sasha Pivovarova get dolled up for their latest Longchamp ad campaign.
— Apr 7, 2009
Britney's Sweet Turn
Spears stars in print, online, outdoor and in-store ad campaign for Candies.
— Apr 1, 2009
Luxury Watch Brands Turn to Target Marketing
Luxury advertising is struggling this year, with many brands cutting ad budgets, delaying media buys, and planning more targeted buys for late 2009.
— Mar 26, 2009
David Ogilvy: Ad Man With Big Ideas
New book "The King of Madison Avenue" chronicles David Ogilvy's life and professional philosophy.
— Mar 25, 2009
Safilo's Ads Through the Decades
From a Thirties painting of a couple on the beach to Armani’s sunglass-donning owl in the 2003 campaign, Safilo’s ad strategy is wide-ranging and diversified.
— Mar 23, 2009
The New Marketing Helix: Ad Spending Splinters
It’s now clear the game isn’t as simple as keeping the share of a marketing budget for a magazine versus a Web site.
— Mar 20, 2009
