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Max Mara: The Quiet Approach

Throughout its history, the brand has stood by a precise and consistent image.

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1982, by Mike Yavel.

Photo By Mike Yavel

Appeared In
Special Issue
WWD Milestones issue 10/05/2011

Eighties: Women affirm their changing role in society, and Max Mara provides them with a look for business. The company taps photographer Arthur Elgort to inject his contemporary, international approach into the brand’s image. Paolo Roversi and Peter Lindbergh also shoot, as well as Richard Avedon, who uses Maggie Rizer in one campaign and Stella Tennant, whom he features in a campaign inspired by Twenties-era icon Marchesa Casati.

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