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Max Mara: The Quiet Approach

Throughout its history, the brand has stood by a precise and consistent image.

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1976, by Sarah Moon.

Photo By Sarah Moon

Appeared In
Special Issue
WWD Milestones issue 10/05/2011

Seventies: Fashion photographer Sarah Moon infuses the brand’s campaigns with her trademark dreamy touch. Delivering images that look like movie frames, she focuses on the creation of a specific Max Mara style, placing the models in visionary and emotional atmospheres.

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