WWD.com/media-news/advertising/sigerson-morrison-gets-animated-for-fall-6135683
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Sigerson Morrison Gets Animated for Fall

The brand's fall campaign features a model dancing and spinning around in the brand’s fall footwear collection, resulting in a series of animated gifs.

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ON THE MOVE: “We looked to create clean, bright images in warm tones with a bit of character and movement,” said Taylor Tomasi Hill, Sigerson Morrison’s creative consultant, of the brand’s fall campaign. Shot by Jason Kibbler using a time-lapse function, the images feature a model dancing and spinning around in the brand’s fall footwear collection, resulting in a series of animated gifs. “Movement is central to this campaign,” Tomasi Hill said. “We kept the concept true to the spirit of the brand; minimal, elegant.” The gifs will go live today on sigersonmorrison.com.