advertising
advertising

Sigerson Morrison Gets Animated for Fall

The brand's fall campaign features a model dancing and spinning around in the brand’s fall footwear collection, resulting in a series of animated gifs.

View Slideshow

ON THE MOVE: “We looked to create clean, bright images in warm tones with a bit of character and movement,” said Taylor Tomasi Hill, Sigerson Morrison’s creative consultant, of the brand’s fall campaign. Shot by Jason Kibbler using a time-lapse function, the images feature a model dancing and spinning around in the brand’s fall footwear collection, resulting in a series of animated gifs. “Movement is central to this campaign,” Tomasi Hill said. “We kept the concept true to the spirit of the brand; minimal, elegant.” The gifs will go live today on sigersonmorrison.com.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false