advertising
advertising

Sending A Message

A look back at Coach's advertising through the years.

View Slideshow
Appeared In
Special Issue
WWD Milestones issue 09/26/2011

Coach has been advertising its handbags for the past 50 years, but the message has always remained consistent: The product is the star. Even as advertising has swept overseas, with celebrities such as Gwyneth Paltrow holding the bags in European magazines or Kate Bosworth in Asia, the brand has stayed true to its American style, and to keeping the product front and center. Here’s a look at Coach’s ad campaigns throughout the decades.

 

THE BEGINNING

1960s:
Before taxi cabs and billboards, Coach was advertising in Playbill. A New York brand to the very core, Coach’s first foray into advertising its handbags can be traced to 1962, when its first campaign was introduced to theatergoers who visited the city, during the brand’s Bonnie Cashin era. Cashin famously introduced the brass toggle to Coach bags, an innovation that has continued for decades.

 

View Slideshow
Page:  ... Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false