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Lane Crawford Goes 3D for Spring

The new ads featuring Ming Xi employed a motion capture scanning technique.

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A Lane Crawford campaign image featuring a look from Alexander McQueen

Lane Crawford has just unveiled its spring-summer advertising campaign featuring model Ming Xi. The Hong Kong retailer once again turned to photographer Nick Knight, who used a motion capture scanning technique to give the images a 3D effect. The campaign, styled by Katy England, features runway looks by Alexander McQueen, Proenza Schouler, Givenchy and Haider Ackermann.