Gap Said to Pick New Agency

Gap may designate Crispin Porter + Bogusky for the Gap brand, according to sources. The brand has worked with Laird + Partners since 2002.

By David Moin

advertising/news

Just like it did this year with Old Navy, Gap Inc. appears ready to crank up the advertising on its Gap brand.

Gap has been conducting an agency review and is likely to designate Crispin...

Gap Said to Pick New Agency

Gap may designate Crispin Porter + Bogusky for the Gap brand, according to sources. The brand has worked with Laird + Partners since 2002.

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